Behavioral Segmentation Ramping Up the Banking Customer Segmentation Approach
Even before the pandemic, the banking industry was fast transforming. Customers sought a new kind of banking experience, and Fintechs were ready to take up with their tech-driven innovative services. Despite conventional banks' high levels of trust, clients, particularly the younger generation, were more prepared to test new and innovative financial services that provided them with more choice, control, and hyper-personalized services. Banking altered much more as the virus spread throughout the world. Customer behavior altered when bad loans rose, loan applications decreased, and customer behavior changed. Online banking grew commonplace as social separation became the norm, and early research shows that this tendency may be here to stay. Traditional banks must alter their strategies and operating models to continue recruiting and maintaining clients in this environment. A new banking strategy must be built on customer-centric relationship-based models, which include know...