Banking was once a stable landscape but has transformed today. Fintechs and BigTechs have revolutionized the banking industry . When it comes to financial needs, banks were formerly the only choice. However, customers today have a wide range of fintechs and technology-based financial services businesses to select from, many of which promise increased personalization, on-demand access, and tech-powered solutions. Above all, fintechs have altered customer experience. The question today isn't whether traditional banks must change their product bundling tactics, but rather how must they do so to best fight competition. What is Bundling? Bundling is the process of grouping or bundling similar products and services into a single customer offering. It aids retailers in spreading costs over several products and ensuring customer value and loyalty over time. In the banking industry, this is a tried-and-true marketing method for increasing sales of slow-moving products. By providing a sing...
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